IR Partners was responsible for updating Raute’s annual report
Raute Oyj is the global market leader in production technologies for engineered wood products based on veneer and the only company in the world to offer solutions for the entire production process of veneer, plywood and LVL. The company creates value by providing its customers worldwide with advanced technologies, digital solutions and services for the profitable and resource-efficient production of engineered wood products. Raute is listed on Nasdaq Helsinki and was founded in 1908.
IR Partners was responsible for updating Raute’s annual report package in close collaboration with the company’s team. The project involved redesigning the concept and visual identity of the 2025 report to better reflect the company’s strategy, business operations and international investor audience, as well as to improve the report’s readability.
The work involved developing the report’s overall concept and content plan, drafting the text in collaboration with the client’s experts, and producing separate case studies to illustrate the business in concrete terms. The project’s primary language was English, and IR Partners was responsible for the Finnish translation of the report. In addition, IR Partners designed the concept and visual identity for the annual report section on the company’s website, which accompanies the annual report.
IR Partners was also responsible for project management of the annual report project, ensuring the work progressed smoothly.
Strong and clear visual identity
The redesign of the visual identity was carried out in stages, combining strategy-driven conceptualisation with practical execution. The redesign aimed to create a visually consistent and distinctive overall look that supports Raute in its communications and strengthens the company’s brand in the capital markets. The report’s cover image was considered particularly successful, as it encapsulates the company’s identity in a visually strong and modern way.
“Our collaboration with IR Partners was efficient and well-organised. The project remained under control from start to finish, and the result met our expectations in terms of both content and visuals”, says Joona Kallinen, Head of Marketing and Communications at Raute Oyj.
“The annual report provides an excellent reflection of Raute’s strategy and direction – it highlights the key strengths of our business clearly and effectively”, says Mika Saariaho, Chief Executive Officer, Raute Oyj.
Read Raute’s 2025 annual report on the company’s website.