IR Partners strengthens visual design expertise in strategic communications – Kia Leppänen joins the team
IR Partners is strengthening its expertise in visual design and concept development for strategic communications and capital markets communications. Kia Leppänen has been appointed Creative Concept Designer at IR Partners. Kia has a strong background in communications and marketing agencies, as well as wide-ranging experience in the visual design and conceptualisation of corporate communications and brands.
Company management is expected to be able to make complex strategic issues understandable and meaningful. Strategies, growth plans, investor narratives and changes must be distilled into forms that are easily understood by various stakeholders. The success of a strategy depends not only on what the company does, but also on how well staff, investors, customers and other stakeholders understand the direction and objectives of the change.
Kia Leppänen is joining the IR Partners team to strengthen this expertise. Before joining IR Partners, Kia worked as an Art Director at a communications and marketing agency and, before that, at advertising agencies in various roles within marketing communications and visual design.
Visual communication has become a strategic competitive advantage
Corporate strategies, growth initiatives, corporate restructuring and other turning points often involve complex issues, the significance of which must be communicated to various stakeholders quickly and convincingly. When content, concept and visual expression reinforce one another, strategic messages are easier to understand, their significance is grasped more quickly, and they both support decision-making and build trust.
“At pivotal moments for companies, the challenge is often not a lack of information but the ability to communicate the essentials in a way that builds understanding and fosters commitment. Strategies, growth narratives and capital markets communications must not only be strong in terms of content but also clear, inspiring and easy to grasp. Kia’s expertise brings a strong visual and conceptual perspective to complement our strategic advisory services and strengthens our ability to help our clients in precisely these situations. A warm welcome to our team, Kia,” says Saija Serpola, CEO and founding partner of IR Partners.
“I’m really happy to be joining the IR Partners team. I’ve been impressed by the team’s warmth, strong expertise and the way they work in close collaboration with clients. I believe that the best results are achieved when strategic thinking, content and visual design go hand in hand. I’m really looking forward to future projects and the opportunity to help our clients make their strategic messages even more impactful,” says Kia.
IR Partners combines strategic communications advising, capital markets expertise and, now more than ever, visual concept development in situations where communications are used to build trust, support decision-making and create shareholder value.
