Puhdistamo and PK Consumer Health joined forces – IR Partners handled communications for the transaction

PK Consumer Health, owned by the U.S.-based Avista Healthcare Partners and the Belgian Damier Group, acquired the entire share capital of the Finnish company Puhdistamo in January 2026. IR Partners served as a communications advisor in the transaction, supporting the company in the planning and execution of external and internal communications for the deal in both Finland and Sweden. The work included, among other things, the production of communication materials in multiple languages, the formulation of key messages for different target groups, media training for management, and general consulting on communications related to the transaction.

Led by IR Partners, a clear and consistent communication strategy was created, ensuring that the purpose and objectives of the transaction were conveyed coherently to various stakeholders.

“IR Partners’ strong expertise in investor and corporate transaction communications gave us confidence in communicating the transaction. This was an international transaction involving multiple stakeholders, where clarity and timeliness in communication were critical. The IR Partners team provided valuable guidance, which allowed us to refine the overall message into a coherent and impactful narrative. We particularly appreciated their ability to quickly grasp the big picture and translate a multi-stage international arrangement into clear communications for different target groups. “IR Partners acted proactively, kept everything under control even on a tight schedule, and ensured that the communication process proceeded smoothly.”— Carl-Gustaf Elfving, CEO of Puhdistamo.

Puhdistamo is a wellness company operating in the Nordic countries. The company is known for its dietary supplements, sports supplements, and functional beverages. Puhdistamo’s revenue has grown rapidly in recent years. For the fiscal year ending June 2025, revenue was 33.6 million euros. The company employs a total of 120 people in Finland and Sweden.

Is your company planning a corporate restructuring? Contact us—let’s work together to ensure clear and impactful communication. Explore our other investor relations services as well.

Picture: Puhdistamo

Kare Laukkanen

Business Director, IR and Financial Communications, Partner

+358 50 553 9535 kare.laukkanen@irpartners.fi