Secret weapon in building trust and shareholder value
Read the summary
There are many types of investor research: from light surveys of investor sentiment to broader online investor surveys, and even in-depth, face-to-face interviews conducted by senior consultants. Each has its place, and the company’s needs determine which solution is right for them at that particular moment.
A strategic tool for senior management and the board
Based on IR Partners’ experience, the best results are achieved through in-depth interview studies. These provide a clear understanding of key stakeholders’ expectations regarding, for example, how the company could further develop its investor and financial communications, how well companies have succeeded in their strategic communications, and how attractive the market generally considered the company as an investment.
The survey results are analyzed together with the company’s management and board of directors. In our experience, a regularly conducted investor survey is, above all, a strategic tool for the company’s senior management.
In recent months, IR Partners has conducted surveys similar to the one described above for companies such as Remedy Entertainment, Revenio, and Raisio. In Raisio’s case, the interviews were supplemented with an online survey that reached a broad group of primarily retail investors. This helped to confirm many of the observations that emerged during the interviews.
Feedback from participants in investor surveys clearly showed that conducting an investor survey is, in itself, a form of effective investor communication!
Why is an investor survey an important tool?
Regular investor surveys provide companies with valuable insights into investors’ expectations and potential concerns. It also helps identify areas for improvement in communication and strategy, but at the same time, it puts the company’s investment story to the ultimate test: does the company’s communication meet investor expectations and market realities? And how well does the company’s management and board’s view of the company’s areas for development align with market opinion? This true picture of the situation is a valuable tool for corporate management and targeting communications.
Building trust and shareholder value
Transparency, strategic consistency, and a clear investment story are the cornerstones of investor relations. Through investor research, a company can ensure that its communications meet investor expectations and that key issues, such as strategic priorities and market growth potential, are addressed openly and convincingly.
A skillfully crafted investment story not only attracts new investors but also engages existing ones. This trust translates into shareholder value that withstands the test of time and economic cycles, as investors understand where the company is coming from and where it is headed.
An investor survey is the starting point for focused development work
An investor survey is not just a snapshot of the current situation—it is an important part of high-quality investor communications and the starting point for focused development work. The results of the survey are only useful if they are used to create a clear action plan and there is a commitment to its determined implementation. It is essential that the actions resulting from the survey are measurable and support the company’s long-term strategic goals.
Summary: the path to sustainable growth and trust
IR Partners helps its clients turn investor survey results into a strategic advantage. When conducted regularly, investor surveys not only show where the company stands today but also help chart a path toward long-term shareholder value that withstands economic cycles. However, this requires transparency, commitment, and the ability to tell investors a story that helps them understand the company’s strategic goals.
Interested? Get in touch!
Tiina Olkkonen
Chair of the Board, Senior Advisor, Founding Partner
+358 40 827 8844 tiina.olkkonen@irpartners.fi